Crumb is a cake shop and bakery specalising in traditional homemade cakes and baked goods. I wanted to use a playful and illustrative approach for the branding of Crumb that had a hand crafted feel to it - mirroring the hand-made (with love) baking of Crumb. A lot of inspiration for this project derived from a trip to Paris where I was enticed by the camp, chic yet timeless branding and signage of the many incredible Parisian boutiques, restaurants and cafes.
