For this client project, I was commissioned by the brand Goodbye Baby to create a logo, fabric tag, and a series of stickers that captured the essence of their beautifully hand-knitted custom bags, made from 100% recycled materials. The logo uses a handwritten typeface to bring a more human, personal touch, paired with the brand’s signature blue, reflecting the most popular colour within the range. For the stickers, the key objective was to highlight the distinctive texture and knit pattern of the bags, celebrating their craftsmanship. The overall design approach emphasises quality, character, and a sense of timelessness.
