Bespoke packaging design created for fictitious Marseille based candle company called Papillon, which translates to butterfly. Their candle flavours are crisp, fun and refreshing. Although the range is varied in scent, the packaging is kept consistent through colour pallet, hierarchy and illustration. Looking at competitors, candle packaging is often kept ultra minimal and plain, therefore I wanted to create a visual identity that had character, voice and personality. As Papillon is based in Marseille, I wanted to mirror the cities essence of rawness, playfulness and natural beauty.
Typography for the logo, I went for this typeface which was bold and heavy, yet simultaneously had a friendliness to it. I was also drawn to the curvature of the P, which reminded me of the wings and spine of a butterfly, therefore I used a reflected P as the brand mark, resembling a butterfly.
