Tub Tub is a chocolate brand that blends a sense of playfulness with a focus on quality. The visual identity was inspired by Japanese wrapping paper and traditional block printing techniques, which informed the use of bold pattern making across the packaging. Rather than leaning into minimalism, the design embraces character and personality; celebrating colour, texture, and repetition to create a distinctive and joyful brand world. The result is a chocolate brand that feels light-hearted and expressive while still communicating craftsmanship and care in the product.
